I designed this brand identity to deeply reflect the culinary heritage of traditional Filipino treats while maintaining a modern and professional aesthetic. The client specifically requested a simple logo that was not overly designed so it would easily leave a lasting mark on her customers. To achieve this, I created a purely typographic wordmark using the chunky retro serif font TAN Tangkiwood. I then paired this with the clean geometric sans serif font Garet to perfectly balance homemade nostalgia with contemporary legibility across the rest of the branding.

For the color palette, I chose a muted plum to represent ube, an earthy olive green to reflect banana leaves, and a cream neutral to symbolize sticky rice and coconut milk. Finally, I curated a modern geometric pattern from Canva because its circular shapes subtly mirror the look of kakanin and puto, which helps elevate these classic market snacks into a premium and giftable artisanal product.